This Privacy Policy explains how TRUE ASSIST FZCO ("True Assist", "we", "our", "us") collects, uses, stores, and protects personal data when you use our online platform and services. We value your privacy and are committed to handling your information lawfully, fairly, and transparently in accordance with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data nd its Executive Regulations.

1. Who We Are

True Assist is a digital platform designed to connect people with verified and reliable professionals across any field. Our mission is to make finding professional help simple, transparent, and trustworthy. Every match on True Assist is based on trust, precision, and convenience. We value authenticity, responsibility, and the confidence that comes from working with true professionals. Our goal is to help people achieve more by providing access to real support — anytime and anywhere. True Assist is an online services aggregator operated by:

TRUE ASSIST FZCO
Registered in IFZA Dubai Free Zone, UAE
Email: info@trueassist.ae

We act as the data controller for personal data processed via our platform.

2. Scope of This Policy

This Privacy Policy applies to all interactions with the True Assist platform, including accessing the website, using mobile applications, submitting requests, publishing reviews or comments, creating profiles, contacting specialists, and communicating with support. It also applies to service providers, partners, advertisers, and any entities using our platform to offer services or interact with users.

This Policy governs how we process personal data across all operational regions, regardless of where users or service providers are located. It also covers any offline communications related to platform activity (e.g., verification, support, or legal inquiries).

By accessing or using True Assist, you acknowledge and agree to the processing of your personal data in accordance with this Policy.

3. Public and Private Personal Data

We collect and manage two primary categories of personal data: public and private.

Public personal data includes any information you voluntarily share on the platform that becomes visible to other users. This may include your profile details, reviews, comments, service ratings, uploaded images or videos, and any data you choose to reveal publicly.

Private personal data includes information required to operate your account, authenticate your identity, protect the platform, and ensure service functionality. Private data is never displayed publicly and is accessible only to authorised personnel or contracted processors.

Users control which personal details become public by adjusting their profile settings and choosing what to publish.

4. Personal Data We Collect

We collect data necessary for running, personalising, securing, and improving the True Assist platform.

Public personal data

• Profile details such as display name and optional biography
• Uploaded images, reviews, ratings, and feedback
• Public interactions with professionals or other users
• Any content voluntarily published on the platform

Private personal data

• Identity data: full name, age confirmation (18+ requirement)
• Contact data: email address and communication preferences
• Authentication data: hashed password and login logs
• Technical data: IP address, device identifiers, browser metadata, app version, time zone
• Behavioural data: navigation patterns, engagement logs, search queries
• Transactional data: service requests, booking timestamps, reference numbers
• Communication logs: emails, support tickets, internal notes
• Security data: fraud detection markers, system events, integrity signals

We explicitly avoid collecting sensitive personal data such as biometric identifiers, health data, religious beliefs, or financial card numbers.

5. How We Collect Data

We gather personal data from several sources:

Direct interactions

• Account creation
• User-submitted reviews and uploads
• Service requests and messaging
• Contact with support or verification teams

Automated technical processes

• Cookies and essential technical logs
• Device and browser metadata
• Interaction metrics and performance logs

Thirdparty interactions

• When you contact or engage a service provider
• When a provider shares confirmation or updates related to your request

Platform-generated data

• Security monitoring outcomes
• Analytics derived from anonymised behavioural patterns

6. Why We Process Personal Data

We process personal data to ensure proper platform operation, improve security, and provide a reliable experience.

Core operational purposes

• Creating and maintaining user accounts
• Matching users with service providers
• Enabling communication between users and specialists
• Managing bookings or requests
• Publishing user-generated content when authorised

Safety and compliance

• Detecting fraud, suspicious activity, or platform abuse
• Ensuring compliance with UAE regulations
• Responding to legal inquiries and government requests

Platform improvement

• Enhancing service quality and user experience
• Identifying trends and fixing performance issues
• Supporting product development and new features

Communication

• Sending essential service notifications
• Responding to inquiries or complaints

Legal bases include legitimate interest, contractual necessity, compliance with legal obligations, and user consent.

7. Children’s Data

True Assist is strictly intended for individuals aged 18 and above. We do not knowingly collect or process data of minors.

If we discover that personal data belonging to a person under 18 has been submitted, we will immediately delete it upon verification. Users or guardians may request removal via info@trueassist.ae.

8. Who May Access Your Data

We maintain strict access controls to ensure that only authorised parties can access private personal data.

Public data

• Visible to all platform visitors
• Appears in search results, category listings, and provider profiles

Private data

Accessible only to:

• Verified True Assist personnel with legitimate operational need
• Security teams for fraud and risk assessment
• Technical providers (hosting, email delivery, security monitoring) acting under strict contractual obligations

All processors operate under confidentiality and data protection requirements compliant with UAE DPL.

9. Sharing Personal Data

We may share limited personal data when necessary for platform functionality.

Service providers

When you initiate interaction with a specialist, we share only the information required to respond to your request.

Operational partners

We may share data with contractors supporting platform infrastructure, subject to strict confidentiality.

Legal and regulatory bodies

We may disclose data when required by UAE law or governmental authorities.

Corporate events

If True Assist undergoes restructuring, mergers, or acquisition, your data may be transferred securely as part of the business assets.

We never share private data for advertising, resale, or unrelated commercial purposes.

10. Cookies

True Assist uses only essential cookies required to ensure platform stability and secure operation.

Types of cookies we use

• Session cookies for user authentication
• Loadbalancing cookies ensuring stable performance
• Security cookies to detect unauthorised activity

We do not use analytics, marketing, or profiling cookies.

Users may disable cookies through browser settings, but this may limit platform functionality.

11. Data Retention

We retain personal data only as long as needed for the purposes outlined in this Policy.

Standard retention rules

• Account data: stored while your account is active
• Communication logs: retained for operational and legal compliance
• Security logs: retained for fraud prevention and safety monitoring

Postdeletion

When you delete your account:

• Core personal data is permanently removed
• Public content may remain unless manually deleted by you
• Some records may be retained if required by law or for detecting fraud.

12. Data Security

We apply organisational, technical, and administrative measures to safeguard all personal data.

Security controls

• Data encryption during transmission and storage
• Strict access permissions
• Continuous monitoring for threats
• Firewalls, intrusion detection, and secure infrastructure design

We regularly review and update our security protocols in line with industry standards.

13. Your Rights

Under UAE Federal Data Protection Law, users may exercise the following rights:

Access

Request a copy of the personal data we hold.

Correction

Request updates or corrections to inaccurate information.

Deletion

Request removal of your personal data when legally permissible.

Restriction

Limit how your data is processed under certain conditions.

Objection

Object to processing based on legitimate interest.

Consent Withdrawal

Withdraw consent where processing is based on optional permissions.

Portability

Request data in a structured, machine-readable format where applicable.

Requests may be submitted to info@trueassist.ae, and identity verification may be required.

14. Changes to This Policy

We update this Privacy Policy as needed based on legal, regulatory, or operational changes.

When changes are significant, we may notify users through the platform or email. Continued use of True Assist after updates indicates acceptance of the revised Policy.

15. Contact Us

TRUE ASSIST FZCO
Data Protection Officer
Email: info@trueassist.ae